Ametora: How Japan Saved American Style (en anglais)
Auteur(s)
MARX DAVID
MARX DAVID
Editeur(s)
LITTLE BROWN US
LITTLE BROWN US
Date de parution :
05/10/2023
Collection(s) BASIC BOOKS
Livraison France à 7,90 € et à 5,90 € à partir de 45 € d'achat
Ean :
9781541604339
Pages :
304
Hauteur : 220 cm
Largeur : 146 cm
Hauteur : 220 cm
Largeur : 146 cm
Partager :
Résumé
A strange thing has happened over the last two decades: the world has come to believe that the most “authentic” American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments—a style known in Japan as ametora, or “American traditional.”
In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan’s culture but also our own.